In June 2003, the San Francisco company Linden Labs launched a Massively Multiplayer Online Role Playing Game called Second Life. It quickly grew to over a million users, and has become a touchstone for the potential social adoption of virtual worlds. While other such games, like World of Warcraft, have seen far wider adoption, the creators of Second Life insist that it is not a game in the usual sense because it does not have set narratives.
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