The 2024 presidential election remains months away, yet a new Medill survey shows that as of May almost half of surveyed adults already were sick of hearing about it — a finding that could have significant implications not only for national news organizations but also local ones.
The national poll, commissioned by the Medill School at Northwestern University and conducted in May by NORC at the University of Chicago, measured news fatigue and avoidance among American adults. In response to the statement “I’m tired of receiving and processing news about the 2024 presidential election,” 48.8% of those surveyed agreed or strongly agreed while 21.8% disagreed or strongly disagreed, and 28.2% responded “Neither.”
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