Can Mainstream US Media Tap into Non-English-Speaking Audiences?

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by: Lene Bech Sillesen | CJR

When the New York Times’ series investigating the nail salon industry, “Unvarnished,” went viral in May, the criminally low wages and health problems suffered by manicurists weren’t the only story. National and international media reported that the Times’ website published the stories in Korean, Chinese, and Spanish translation—a first for the paper.

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