Can Micropayments and Ad-Blocking Entice News Readers to Take up Memberships?

Posted Friday, February 8, 2019 11:00 am

Jacob Granger | journalism.co.uk

A 'blended approach' from a digital-first news publisher offers some insights into how news organisations can build an effective monetisation and membership strategy centered around ad-blocking and microtransactions.

South Africa-based Daily Maverick began rolling out its Maverick Insider membership scheme in August 2018.

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Can Micropayments and Ad-Blocking Entice News Readers to Take up Memberships?

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