Can Publishers ‘Good-Ad’ Their Way Out of The Ad-Blocking Phenomenon?

Whitelisting, blocking the ad-blockers – these are some of the ways in which news outlets are hitting back in an attempt to protect what for many is a primary, or very important, revenue stream.

Ad-blocking service PageFair estimates more than 200 million people worldwide use ad-blocking software and the risks are not getting any smaller, as this method is rapidly expanding to mobile consumption too.

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