Can Upstarts like Vice and BuzzFeed Keep Their Cool?

Posted Monday, January 4, 2016 8:02 am

Mark Sweney | The Guardian

Last year saw the digital media upstarts step up a gear, and 2016 looks set to see them consolidate their place alongside established media businesses. The biggest development of the year will be digital darling Vice going all traditional media and launching TV channels across Europe. At least that will be the big story until something bigger happens, because the digital media landscape is a bit like that.

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Can Upstarts like Vice and BuzzFeed Keep Their Cool?

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