Capitol Hill Newspapers, Once a Protected Class, Redefine Themselves

When Neetzan Zimmerman arrived at The Hill as its first director of audience development in January 2015, he found a publication largely unchanged since its heyday as a scrappy weekly for Washington’s deal makers.

“I don’t know if struggling is the right word because that would imply they had been trying, and they really had not,” he said recently, referring to the paper’s efforts to compete in a digital ecosystem. “They did not have any reasons to think they needed to exist in any meaningful way in this world.”

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