By: Jennifer Saba You know that tech is making a comeback when dot-coms are planning to blow money on TV ads again. Today CareerBuilder.com announced the launch of a national marketing campaign slated for 2005, which includes TV spots during next year's Super Bowl.
"CareerBuilder.com is now the No. 1 job site in the U.S. and our marketing plans are reflective of this status," said Matt Ferguson, president and CEO of CareerBuilder, in a statement. "We are building on the success of previous campaigns and promoting the CareerBuilder.com brand through select avenues with the greatest access to our target audience. From the most watched national television shows to local radio and print to key partnerships, CareerBuilder.com will be reaching out to a potential of over 180 million people next year."
The company didn't say how much it will spend on the campaign, though it called the effort its most extensive marketing strategy to date. Last year, an average 30-second national spot on the Super Bowl cost $2.2 million. The site, which is jointly owned by Tribune Co., Gannett Co. Inc., and Knight Ridder, will be running teaser ads in the fall on TV and in some 130 newspapers. Cramer-Krasselt will be handling the creative.
CareerBuilder is entering into a territory that has been dominated by its main competitor Monster.com. Monster has been famous for its quick and witty Super Bowl ads, which have aired since 1998.
Comments
No comments on this item Please log in to comment by clicking here