By: E&P Staff Cars.com, the online auto shopping site owned by four newspaper chains, said Monday it will launch its biggest marketing campaign ever by advertising for the first time during Super Bowl XLII next February.
Cars.com said it plans to increase its ad spend by more than 50% during 2008 with a national media campaign that will run throughout the year.
"We are making a significant investment to move the Cars.com brand forward and draw even more new and used car shoppers to the site in 2008," Cars.com President Mitch Golub said in a statement. "Advertising on the Super Bowl gives Cars.com a way to kick off that campaign in a big way, reaching an expected 90 million viewers who will tune in live."
Cars.com said it also plan to increase its online distribution. The network recently announced an agreement to list more than 2 million used and new cars from Cars.com listings on Yahoo Autos.
Cars.com is partnered with more than 200 metro newspapers, television stations and their Web sites. It is jointly owned by Belo Corp., Gannett Co., The McClatchy Co., and Tribune Co.
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