By: E&P Staff Cars.com, the online automobile sales site owned by five newspaper chains, began putting its listings on Yahoo Auto Tuesday, marking the first time new car listings will be available on the Yahoo site.
With the partnership, Yahoo gets access to the dealer and auto manufacturer listings that have helped make Cars.com the largest auto destination on the Web.
With the launch, Yahoo Auto users will have access to 2.4 million Cars.com vehicle listings of new, used, certified pre-owned, and private-party sellers nationwide.
"By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings," Michael Yang, vice president and general manager, Yahoo Autos, said in a statement.
Cars.com and Yahoo said dealers would benefit from advertising exposure on Yahoo, because 87% of its audience is unduplicated from Cars.com, according to a comScore Media Metrix study last August.
"As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers," Cars.com President Mitch Golub said in a statement. "In addition to an unduplicated audience, Yahoo Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers. In fact, nearly 73% of Yahoo Autos shoppers intend to purchase, a number in keeping with the 75% of Cars.com shoppers who intend to buy."
Cars.com, launched in June 1998, is a division of Classified Ventures, which is owned by Belo; Gannett Co. Inc.; The McClatchy Company; Tribune Co.; and The Washington Post Company.
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