Partnering With Spanish-Language Portal Terra

By: E&P Staff In a kind of Spanish-language equivalent of the growing partnerships between newspaper chains and Yahoo, Wednesday announced an exclusive partnership with the Web portal Terra. -- a division of Classified Ventures LLC, which is owned by Belo, Gannett Co. Inc., the McClatchy Co., and Tribune Co. -- said its inventory of more than 2 million new and used vehicles will appear on's automotive channel. visitors will also have access to's private-party listing service, Sell It Yourself.

"Working with connects advertisers with an important audience they might not otherwise reach," President Mitch Golub said in a statement. "At the same time, we are building on our strategy to meet the needs of Spanish-speaking car shoppers."

Earlier this year, launched a Spanish-language site, allowing visitors to search for used cars in Spanish. said that among its unique visitors, 60% are online daily, and 50% indicate they would purchase a car on the Internet. users by a margin of 84% rate the Web as the best media source for automotive information, the portal said.'s partnership network includes such automotive destination sites such as Kelley Blue Book's; MSN Autos;; and advertisers can reach two-thirds of all online used-car shoppers through that network, Golub said. is the U.S. Hispanic division of the Terra Networks group, a global Internet business that operates Web sites in the United States, Spain and Latin America, and is the largest Internet access provider in Spain and Latin America.


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