CBS Interactive's New Unit Creates Custom Content For Marketers

Posted
by: Wayne Friedman | MediaPost

CBS Interactive has started a new group to create custom-branded content for marketers.

Studio 61 will be a dedicated in-house team charged with producing custom content running on CBS Interactive platforms -- including short- and long-form video, social-media content, infographics and custom data integrations.

Comments

No comments on this item Please log in to comment by clicking here