CCI AdDesk in Fort Lauderdale

Posted Friday, February 3, 2006 12:00 am

By: E&P Staff The South Florida Sun-Sentinel in Fort Lauderdale has selected CCI Europe to create a unified advertising system for the paper and several of its other products.

The move brings the publisher's ad system in line with parent Tribune Co.'s aim to establish common technology and business processes across all its dailies.

CCI says it developed AdDesk Sales "with the philosophy of 'one order, many ads, multiple media, single invoice, fewer errors, greater efficiency, enhanced customer satisfaction.'" AdDesk Sales is expected to provide the Sun-Sentinel with technical efficiencies, from order through publication, and improve service to advertisers."

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CCI AdDesk in Fort Lauderdale

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