By: E&P Staff Australia's APN News & Media Ltd. contracted with CCI Europe for the NewsDesk editorial front end and production system and AdDesk advertising sales and production system for its regional division's 14 dailies and more than 50 non-dailies. The sale is CCI's first in Australia.
With its single database's consolidated view of data, the ad system enables selling classified and display ads across any combination of titles; tracking ads and production; booking and rating classified and display in one order-entry application, using one AdDesk system to manage all customers, agencies and related contacts, a common system setup, maintenance and use of rate cards and contracts, and classified pagination. Several third-party systems will be integrated with the AdDesk. The single, scalable editorial system for many newsrooms relies on fewer interfaces, supports content repurposing and parallel workflows, and automatically updates pages (including ads).
In Australia and New Zealand, APN publishes 24 dailies (including the largest metro, The New Zealand Herald), 90-plus nondailies and mass-market magazines, operates printing and outdoor-advertising businesses and a security plastics company, and has investments in dozens of radio stations.
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