CDS Global and Subscription Insider to co-host executive roundtable on protecting subscription profitability

Most organizations focus on profitability outcomes such as churn, margin and retention. The greater opportunity is understanding the operational drivers behind those outcomes. Revenue leakage often begins long before it appears in a financial report, which is why leaders need stronger visibility, clearer ownership and more operational accountability across the subscriber lifecycle.”

Terry Rowinski, president, CDS Global

DES MOINES, Iowa — CDS Global, a leading provider of recurring revenue solutions, will co-host a private executive roundtable with Subscription Insider on Wednesday, Aug. 26, at Hearst Tower in New York City. The in-person discussion will bring together senior subscription leaders to examine how stronger operational control can help protect profitability before issues appear in churn, margin or financial reporting.

The roundtable, Protecting Subscription Profitability Through Operational Control, is designed for senior executives responsible for revenue operations, payments, service, fulfillment, subscriber experience and overall recurring revenue performance. The candid, peer-level conversation will focus on where profitability can break down across the subscriber lifecycle, including billing exceptions, payment recovery gaps, service burden, access issues, fulfillment misses, reporting disconnects, unclear ownership, disputes, refunds and trust breakdowns.

Co-hosted by CDS Global and Subscription Insider, the interactive discussion will be facilitated by Kathy Greenler Sexton, CEO and publisher of Subscription Insider, and will feature perspective from Terry Rowinski, president of CDS Global, and Reneé Doegar, publisher of the London Review of Books.

Subscription profitability is often evaluated through outcomes such as acquisition, retention, churn and margin. Yet many of the factors that shape those outcomes begin much earlier in the operational lifecycle. Revenue leakage can build gradually through failed payments, unresolved account issues, manual exceptions, disconnected systems and recurring service friction.

“Most organizations focus on profitability outcomes such as churn, margin and retention,” said Rowinski. “The greater opportunity is understanding the operational drivers behind those outcomes. Revenue leakage often begins long before it appears in a financial report, which is why leaders need stronger visibility, clearer ownership and more operational accountability across the subscriber lifecycle.”

The conversation will give leaders an opportunity to compare notes on the operational signals that deserve more executive attention, including:

• Recoverable revenue that may indicate failed payments, billing exceptions or unresolved account issues that are creating preventable revenue loss.
• Service volume growing faster than subscriber growth, suggesting that billing, access, fulfillment or account management friction may be creating avoidable burden.
• Operational metrics and financial metrics that are not connected, limiting leaders’ ability to link churn, revenue and margin to the operational drivers behind them.
• Unclear ownership across the subscriber lifecycle, allowing issues to persist across payments, service, fulfillment, technology and customer experience.
• Small exceptions becoming the norm, as recurring workarounds, manual interventions, policy drift and unresolved process gaps compound over time.

The goal of the roundtable is not theory. It is to support a practical, executive-level discussion about how stronger operational judgment, visibility and accountability can help organizations protect recurring revenue, improve efficiency, strengthen subscriber trust and preserve margin.

Attendance is intentionally limited to approximately 30 senior executives to support a thoughtful, high-value discussion among peers. The event will take place Wednesday, Aug. 26, from 2-5:30 p.m. EDT at Hearst Tower in New York City.

To learn more about the Executive Roundtable or request an invitation, visit the Subscription Insider event page.

About CDS Global:

CDS Global, a Hearst subsidiary, has more than 50 years of experience optimizing recurring revenue streams. CDS Global provides the operating system for recurring revenue by connecting technology, services and insights across the customer lifecycle, helping brands drive revenue through authentic experiences.

About Subscription Insider®:

Subscription Insider helps executives make better decisions across the business of subscriptions. Decisions involving growth, pricing, retention, billing, compliance and customer experience are connected, but they rarely sit within one department. Since 2009, Subscription Insider has combined independent reporting and analysis, real operating experience, and practical guidance to help leaders see what’s changing, understand what it means for their businesses and decide what to do next. Subscription Insider serves executives leading subscription, membership and recurring revenue businesses. Learn more at SubscriptionInsider.com.

Media Contact:

Jennifer Williams
Jennifer.williams@cds-global.com