Charlotte Agenda's Local News Formula: Fewer Advertisers, Deeper Partnerships

Posted Wednesday, September 2, 2015 9:52 am

Ricardo Bilton | Digiday

If scarcity is dead on the Web, the Charlotte Agenda didn’t get the memo. Charlotte Agenda is a North Carolina-based news site that launched earlier this year with a simple, if counter-intuitive advertising model: Rather than work with large group of advertisers on low-CPM display deals, the site plans to pursue big partnerships with a handful of local and regional brand advertisers.

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Charlotte Agenda's Local News Formula: Fewer Advertisers, Deeper Partnerships

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