Chartbeat acquires ad software company FatTail

Chartbeat, a digital publishing software company, has acquired FatTail, an advertising software platform, its CEO John Saroff told Axios.

Why it matters: It furthers Chartbeat's goal of becoming an end-to-end software suite for media companies.

• “As media consolidation happens, the once large silos between revenue and editorial are collapsing,” Saroff said.
• “Revenue leaders and editorial leaders need to work together to ensure the survival and growth of media companies, and we want to be the solution that helps make that happen.”

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