Chartbeat CEO: How Publishers Can Sell 'Time'

Posted Monday, October 20, 2014 12:49 pm

By: Michael Depp | NetNewsCheck

Touting a new metric for users’ attention, Chartbeat CEO Tony Haile says publishers can command more premium rates for online advertising by “selling time.”

London’s Financial Times is already coming off a successful beta test of this alternative to the CPM model, Haile says. He adds that if other publishers follow suit, then it could have the eventual effect of raising content quality across the entire digital news ecosystem in addition to giving digital revenue a serious lift.

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Chartbeat CEO: How Publishers Can Sell 'Time'

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