Check Out DFW launching this fall in north Dallas suburbs with focus on real estate market


Check Out DFW, a first-of-its kind community website, will provide consumers in several north Dallas suburbs with expert advice, local recommendations and helpful content to navigate the sizzling real estate market when it launches this fall in the metroplex.

Check Out DFW will serve up real estate content and local recommendations to help everyday consumers explore a number of growing North Dallas communities, including Allen, Flower Mound, Frisco, McKinney, Plano and surrounding towns on their path to deciding where to live. Consumers, both those who recently moved and longtime residents, will be able to turn to the site for insights on how to enjoy the best their community has to offer.

The site is the brainchild of co-founders and established digital media executives David Arkin and Jed Williams. The two Texas media entrepreneurs, who are self-funding the business, have more than 40 years of combined experience building and digitally transforming media organizations.

Arkin, who led content strategy for some of the country’s largest news organizations and metro digital teams in television, will serve as the company’s chief content officer.

Williams, who led strategy and innovation at a national media trade association and most recently co-founded and launched a local media digital news site, will be the company’s chief revenue officer.

"While meeting with Jed and David it became exceptionally clear, Check Out DFW will be the high quality source of information for our community — and not just built on ads,” said BJ Antweil, a top-rated realtor specializing in the Plano market. “As a professional who strives for excellence as my own minimum standard, I’m excited to work with Check Out DFW to bring accurate and relevant data from industry experts to others in our community.”

 Check Out DFW will offer:

  • Avenues to ask and get answers to real estate questions.
  • Content that helps consumers select a new community to live in based on their needs and lifestyle.
  • Recommendations from experts featuring the best contractors, vendors and services.
  • Guides that make getting involved and discovering things to do in a new community easy.
  • Curated galleries featuring must-see homes, apartments and vacation rentals.
  • Latest developments in real estate news, trends and profiles on those in the industry.
  • Advertising and sponsorship experiences that create powerful storytelling opportunities for brands.

“When you’re moving, there are so many factors to weigh, and it’s difficult to find quality information that helps inform your decision,” Arkin said. “Check Out DFW will simplify the process by offering all the information you’re looking for — real estate profiles and solutions, school ratings, moving guides, suggestions on what to do, hand-picked homes to look at and recommendations for services you need for your family — under one roof.”

“Our mission is simple: to be helpful to our readers and marketing partners,” Williams said. “Everything we do will center around providing utility and answering questions to make people’s lives better and with an engaging experience that they actively participate in. The same principle holds for brands, who we’ll supply with a unique storytelling platform that’s authentic and impactful.” 

Keep up with Check Out DFW prior to the launch by signing up for the newsletter and following along on FacebookTwitter, Instagram, LinkedIn and Pinterest.


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