It wasn’t too long ago that the family-owned Silver City (N.M.) Daily Press Publishing Co. announced that it would print its final edition. But, 24 hours later, it was still printing under new, local ownership. It was then-general manager Nickolas Siebel (now publisher) who quickly reached out to local civic leaders for help in putting together a loan to allow him to keep this hometown paper alive. Today, the Press is thriving under Siebel’s leadership, even in a COVID-19 world, with healthy subscription numbers and advertising revenue. Plus, the Press has expanded its offerings to provide varsity football broadcasts, an auction to help local businesses during the pandemic, and even publishing a special report for the local municipal league this year.
In this segment of E&P Reports, E&P publisher Mike Blinder chats with Siebel on what it takes to takeover a local publication and keep it thriving even in challenging economic times.
Picture of the Silver City Press Lobby Ceiling (mentioned during interview):
Silver City Press Finds New Ownership:
Silver City Press Delivers Food Help During Covid-19:
Silver City Press Begins Varsity Football Coverage:
Silver City Press Helps Businesses With the “Big Auction:”