'Chicago Sun-Times' Hosts Panel Talks to Reinforce Brand

By: E&P Staff The Chicago Sun-Times is hosting a panel discussion on immigration Thursday as part of its new branding strategy.

When the paper was redesigned recently, it adopted the slogan "Let's get into it." Outdoor ads for the paper pose questions such as "Is Hollywood too thin, or is Chicago too fat?"

Thursday's panel, to be held at the Beer Garden of the touristy Navy Pier on Chicago's downtown lakefront, is themed "Melting pot or boiling point?" The talk will feature leaders of Irish, Asian, and Latin American groups pushing for looser immigration regulations as well as leaders of the state's anti-immigration Minuteman Project and the Midwest Coalition to Reduce Immigration.

Public discussions on other topics will be held in the future, the newspaper said.


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