By: E&P Staff The Chicago Sun-Times, likely to be placed on the auction block soon, on Tuesday launched a promotional campaign centered around research showing it is the best-read daily inside the city limits.
With a tag line of "Did You Know?," the campaign targets advertisers with the claim that it is actually the leading paper in the city of Chicago. Scarborough Research has reported an average of 1.1 million readers weekly for the tabloid.
Parent Sun-Times Media Group (STMG) also is using the campaign to note that its Sun-Times News Group, which consists of eight daily and 63 weekly newspapers in the Chicago market, reaches "52% more readers than its largest competitor."
"Advertisers need to know where they can reach the most people, and that's the Sun-Times News Group. These facts have been well-kept secrets in Chicago and the suburbs, but no more," said Cyrus Freidheim, STMG CEO and Sun-Times publisher said in a statement. "It was high time we stepped up and let the world know that we -- not those other guys -- are No. 1 in Chicago and beyond."
The campaign will run on radio, in print and online.
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