By: Mark Fitzgerald The
Chicago Tribune's unique method of marking the one-year anniversary of the Sept. 11 attacks by inserting a commemorative CD-ROM in all copies of its Sunday editions on Sept. 8 spiked sales by about 100,000 copies -- by far the highest incremental increase ever in
Tribune Sunday sales, Vince Casanova, the paper's vice president of circulation, told those attending the annual conference of the International Newspaper Group last week. The
Tribune's average circulation on Sunday is 1,016,103.
"We really didn't do it to sell more newspapers," Casanova said, "and because we didn't charge [extra] for it, I think we got a lot of credit."
The disc included all 600
Tribune stories published in the 10 days after Sept. 11 last year; 300 photographs; video images from Tribune Co. TV stations WPIX in New York and WGN in Chicago; and streaming-video interviews with
Trib reporters.
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