'Chicago Trib' Seeks New Ad Agency

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By: Trevor Jensen (Adweek) The Chicago Tribune has initiated a review for a new ad agency following its split with MARC here, a representative of the newspaper confirmed.

The paper wanted an agency with "broader capabilities," said Patti Wetli, a Tribune representative. She said the search was in its early stages and could not offer further details.

The Tribune Co.-owned newspaper spent $4 million on advertising last year, according to Nielsen Monitor-Plus.

MARC's most recent print and radio work featured Tribune reporters talking about their jobs.

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