'Chicago Tribune' Launches Blog

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By: The Chicago Tribune has launched its first Web log, "Breaking Views" written by columnist Eric Zorn.

The blog is "a frequently updated journal containing observations, reports, tips, referrals, tirades, and whatever else happens to be in my notebook," Zorn said in a statement. "My goal is to make 'Breaking Views' useful, provocative, and amusing, sometimes all at once."

The Tribune said Zorn was the first columnist at the paper to invite e-mail from readers in 1993, and the first with his own Web site in 1997.

Blogs are a popular Web phenomenon with hundreds of thousands of individuals writing periodically on their own sites about a variety of topics. Independent journalists and commentators such as Andrew Sullivan have widely read blogs, and a few mainstream media outlets, such as The Spokesman-Review in Spokane, Wash., and the San Jose (Calif.) Mercury News, allow some of their writers to blog.

The Chicago Tribune is probably the largest newspaper in the U.S. to run a blog on its Web site.

Zorn hopes "readers will bookmark the site and peek in regularly enough to persuade the decision makers in the fancy offices that I'm not out of my mind in leading the Tribune into this emerging hybrid media form."

To read more about the Spokesman-Review's blogs, read our recent interview with Ken Sands.

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