By: Press Release | DMNMedia and Cinsay
DALLAS, TX (5/31/12) – DMNmedia, the marketing solutions group of The Dallas Morning News, Inc., and Cinsay announced today that they have entered into a partnership in which DMNmedia will resell Cinsay’s proprietary, patent-pending and managed Smart Store™ platform to businesses in the Dallas-Fort Worth area.
Cinsay’s social video commerce platform allows businesses to create ‘SMART STORES’ that can be shared and posted anywhere around the web and onto most HTML5 mobile devices. Beyond commerce and the ability to clear transactions directly inside the Store, the Cinsay SaaS-based technology also includes lead generation support as well as a donations component for political campaigns and non-profits.
“We are tremendously excited to be a partner with DMNmedia, helping them bring a new range of options in ecommerce to their clients,” said Christian Briggs, CEO and founder of Cinsay. “Recent reports have shown video to increase conversions by as much as 144% over traditional ecommerce, and the ability to insert the Smart Store into web pages, mobile, blogs, and social media networks makes Cinsay a game changer,” Briggs added.
The Smart Store and associated content management system appear to consumers as a traditional video player with sharing features, sizing, and player controls. When users interact or mouse over the Store, a variety of related videos, pictures or offers appear along with action buttons that allow purchase, donation, or information requests to be executed directly inside the player. Merchants can easily create an account and set up an online, media-rich store that can be shared across nearly any web and mobile platform within minutes. Content can be embedded into social sites like Facebook™, LinkedIn™, and Twitter™ with the potential to be shared. Once shared across multiple sites, the Smart Store can be updated with new content, pricing and video at any time. Those changes are instantly published across all the locations, wherever the Store is featured.
“Offering the Cinsay Smart Store is a perfect complement to the array of marketing products and services we provide to our clients,” said Grant Moise, Vice President/Digital with DMNmedia. “The ability to drive higher conversion rates, improved sales lift and lower marketing costs through viewer sharing will be valuable benefits to advertisers in the Dallas-Fort Worth market.”
About Cinsay, Inc. Cinsay has created a next generation eCommerce, viewer interactive, video-based platform for anysize businesses. Cinsay’s SaaS based technology enables anyone to sell products, capture donations, and generate leads all inside the patented Smart Store. Cinsay also manages end-to-end social media and blogger campaigns through its ten million plus blogger network. Customers are offered a complete turnkey business via merchant account services as well as an exclusive on-demand solution featuring dozens of personal, brandable products like t-shirts, caps, mugs and iPhone covers. Self-managed and managed customers benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable via its enterprise-level hosting and distribution network.
www.cinsay.com
About The Dallas Morning News and DMNmedia Established in 1885,
The Dallas Morning News (
dallasnews.com) is Texas’ leading newspaper and theflagship newspaper subsidiary of A. H. Belo Corporation. Ithas received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps;
Al Día (
www.aldiatx.com), the leading Spanish-language daily in North Texas;
neighborsgo (
neighborsgo.com), a consumer-generated community news outlet; and
Briefing, the free, home-delivered quick-read.
To advertisers, the portfolio of products is represented by DMNmedia (
www.DMNmedia.com), the marketing solutions group of The Dallas Morning News, Inc.
About A. H. Belo Corporation A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing andlocal news and information company that owns and operates four daily newspapers and related websites. A. H. Belo publishes The
Dallas Morning News, Texas’ leading newspaper and winner of nine Pulitzer Prizes;
The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The
Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes niche publications targeting specific audiences, and its investments and/or partnerships include Classified Ventures, owner of Cars.com, and theYahoo! Newspaper Consortium. A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting David A. Gross, Vice President/Investor Relations and Strategic Analysis, at 214-977-4810.
Comments
No comments on this item Please log in to comment by clicking here