By: E&P Staff Classified Concepts in Santa Barbara, Calif., has added CC Text to its locator-map programs to enable newspaper readers to send detailed information from classified listings to their mobile devices.
The company's map programs provide client papers with a weekly print map, plotting locations of open-house, new-builder, rental, garage-sale, auto, or entertainment listings. A companion Web site map provides additional features, such as enhanced listings and driving directions. Revenue is generated from new advertising and sponsorship opportunities on and around the maps.
CC Text provides newspapers with a print-publishable code for each classified listing. A reader can then text the code on a cell phone, PDA, or other mobile device, and receive extended listing information, including location, price, open days and time, advertiser contact information, photos, and driving directions.
Also, CC Text is included in the print directory program's price. "We have already helped many newspapers integrate their print and online classified ad offerings," Classified Concepts Client Services Manager Sarah Sinclair said in a statement. "Now we are making it very easy for papers to take advantage of the newest frontier in advertising."
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