Classified Concepts Releases Online Locator Version 2.0

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By: E&P Staff Web sites such as Craigslist and Apartments.com have changed classified ads on the Web, forcing newspapers to rethink their strategies to stay competitive.

In addition, May 2007 data from the Newspaper Association of America indicated that online advertising revenue made up a larger percentage of ad revenue in 1Q versus the same period a year ago.

Classified Concepts, a provider of print and online classified advertising solutions, has released its Online Locator Version 2.0 that utilizes Web 2.0 technology. It offers an enhanced newspaper classified ad search-and-find experience.

Readers can view listings on a user-friendly map that includes advanced search options and features such as aerial and hybrid map views, and the ability to send turn-by-turn driving directions for multiple stops to the reader?s phone, along with the listing information.

On the advertising side, the Online Locator 2.0 allows more listings than the older version. It also allows newspapers to let their advertisers know how many times an ad has been viewed.

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