By: E&P Staff Santa Barbara, Calif.-based Classified Concepts, provider of print and online classified advertising solutions, has upgraded its online locator map program.
Classified Concepts' programs provide newspapers with weekly revenue-generating maps for open-house, garage-sale, new-builder, auto, rental and entertainment listings. The online component, intended to complement the print product, includes such features as enhanced listings, send-to-phone driving directions, and multi-stop routing, combined with accurate map plotting.
Based on customer requests and suggestions, new features are available to provide newspaper clients' advertisers with "more appealing online advertising opportunities, while also enhancing their readers' online experience," Classified Concepts Client Services Manager Sarah Sinclair said in a statement.
The new features include: increased advertising opportunities on and around the online map; improved map data for more accurate location plotting; multi-stop driving directions, with drag-and-drop routing capabilities; Safari browser compatibility; a friendlier interface; additional space to include extended advertiser information in featured ad listing; the ability for an advertiser to post several images, all of which can be viewed in a slide-show format; Multiple Listing Service numbers and link support for open houses; tracking to tally readers' e-mail or text messages related to a specific ad listing, which provides measurable feedback for advertisers.
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