Clickability Adds Ad-Serving Component

By: E&P Staff Clickability Inc., a single-source provider of Web publishing solutions, has announced the integration of ad-serving capabilities into cmPublish, its fully hosted content-management platform. cmPublish Ad Server enables centralized ad campaign management and reporting, greatly simplifying the process of serving and tracking standard and rich media ads for publishers.

?cmPublish Ad Server is a simple, flexible and scalable tool traditional and enterprise publishers can use to efficiently and cost-effectively manage and monetize online campaigns,? John Girard, CEO of Clickability, said in a statement.

cmPublish Ad Server, which complements Clickability?s suite of on-demand content-management solutions delivers easy-to-use, web-based ad management and tracking for enhanced efficiency and improved campaign performance. Clickability's fully integrated Web publishing platform streamlines and simplifies the entire publishing process, from creation and distribution to the analysis and adaptation of Web site content and advertisements. Clickability's web-based solutions and professional services have been selected by the world?s leading publishers, including The Wall Street Journal.


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