Climate Journalism: Bandwagon, Zeitgeist or Audience Growth Opportunity?

Posted Wednesday, May 19, 2021 12:16 pm

Jacob Granger | Journalism.co.uk

When the world entered into a pandemic last year, audiences paid more attention to the news to get their covid-19 updates. This "coronabump" taught us an important lesson: if people see a genuine value in the content we offer them, they will respond in kind.

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Climate Journalism: Bandwagon, Zeitgeist or Audience Growth Opportunity?

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