CNN and Variety expand strategic content partnership through Emmy and Oscar awards season

Posted

NEW YORK — CNN and Variety announced a new strategic partnership that brings together two of the most authoritative voices in news and entertainment. Under this new collaboration, CNN and Variety will develop, produce and distribute premium content focused on the people, moments and trends shaping the entertainment industry.

Through the alliance, audiences can expect expanded coverage of high-profile entertainment events, including red carpet programming; in-depth interviews with influential voices across film, television and theater; and thoughtfully curated discussions that explore the evolving dynamics of the business and art of entertainment. This strategic partnership will also create new opportunities to engage CNN and Variety audiences with distinctive programming at the intersection of entertainment and news.

The agreement establishes a long-term framework to support an ongoing slate of collaborative initiatives, with additional details to be announced in the weeks to come. CNN and Variety’s collaboration will also create new opportunities for brand partners and advertisers to reach highly engaged audiences.

“This partnership allows us to expand how we serve CNN audiences, bringing them closer to the conversations and the artists defining entertainment today,” said Amy Entelis, executive vice president of talent, CNN Originals and creative development for CNN Worldwide. “Together with Variety, we’re building on a model that delivers dynamic and high-impact programming, along with the kind of cultural moments that resonate far beyond the screen, for our subscribers.”

“I’m delighted that Variety and CNN will be partnering on more longform projects together, spotlighting some of the biggest stars in the entertainment industry,” said Ramin Setoodeh, co-president and co-editor-in-chief of Variety. “Through this new collaboration, we will be producing definitive, conversation-leading coverage. From the Emmys to the Golden Globes to the Oscars, CNN subscribers and Variety readers will have a front-row seats for what promises to be a thrilling awards season.”

The announcement follows a strong first year of collaboration between CNN and Variety. Last week, “Actors on Actors” received a Daytime Emmy nomination for Outstanding Arts and Popular Culture Program, recognizing the first season of the franchise, which premiered exclusively for CNN’s streaming subscribers.

The partnership builds on a growing slate, including “CNN & Variety Red Carpet Live” ahead of the 98th annual Academy Awards, “A CNN & Variety Town Hall Event: Timothée Chalamet and Matthew McConaughey,” and the past two seasons of the Emmy® Award-winning “Variety & CNN Actors on Actors” franchise. These programs are available to stream now at CNN.com/Watch or on the CNN app for CNN’s streaming subscribers.

About CNN Worldwide:

CNN is the most honored brand in cable news, reaching more individuals through television, streaming and online than any other cable news organization in the United States. Globally, people around the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN is also the #1 online news destination, reaching more than 140 million people around the world every month. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. Audiences can experience the CNN offering through its All Access subscription, a centralized place with live channels, on-demand video, new releases and library content from CNN Originals, along with articles. The direct-to-consumer subscription offering is available across web, mobile and connected TV apps. CNN programming can be found on CNN, CNN International and CNN en Español channels via Pay TV.. You can also stream a library of CNN Originals content on HBO Max, discovery+ and via pay TV subscription on CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

 About Variety:

Variety is the #1 entertainment news brand. Established in 1905, Variety is now celebrating 120 years of award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights, and intelligent analysis of the industry’s most prominent players, Variety remains the most trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, executive level professionals and decision makers, Variety’s multi-platform content coverage expands across digital, mobile, social, print, as well as podcasts, branded content, data, events and summits. Variety is the vital read in every entertainment capital.  Variety is a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.  For more information, please visit www.variety.com.

Comments

No comments on this item Please log in to comment by clicking here


Scroll the Latest Job Opportunities From The Media Job Board