CNN Brings Its Digital 'War Room’ to London

CNN is aggressively expanding its CNNMoney vertical internationally, starting in London where it’s building a 12-person digital “war room.”

The war room, a replica of those it has built in Atlanta and Washington, D.C., leans on in-house technology to mine the Web, to identify high-interest topics the publisher isn’t yet covering. They will use in-house tech like its social tool “Surge” — a clunky acronym for Social Unit of Reach, Growth and Engagement — to monitor how existing stories are performing in real time; determine how content should be repackaged for different social platforms; and spot topics likely to go viral. The same data will be used to inform stories which run on its main broadcast channel.

Read more