comScore: 14M Americans Scanned QR Codes and Bar Codes in June

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By: cbronline.com

Research company comScore has found that 14 million mobile users in the US scanned a QR or bar code on their mobile device in June.

A QR ("Quick Response") code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones.

comScore released results of a study on mobile QR and bar code scanning.

The study found that in June 2011, about 6.2% of the total mobile audience in the US scanned a QR or bar code on their mobile device.































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