comScore Launches Smartphone Metrics Service

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By: Ioanna Opidee | Folio

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0.

The service aims to give publishers and advertisers a more accurate, detailed view of a brand’s unduplicated mobile audience size and demographics, in both apps and browsers. This is powered by comScore’s “Unified Digital Measurement” methodology, which combines on-device metering with what comScore calls “census-level data” collected through its panel—about 2 million worldwide consumers whose digital behavior is continuously measured.































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