ComScore to Acquire Rentrak and Take on Nielsen

Posted Wednesday, September 30, 2015 9:43 am

Jason Lynch | AdWeek

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for audience measurement.

ComScore, which specializes in digital measurement, will join forces with Rentrak, which tracks set-top box data to measure television viewing. Serge Matta, comScore's CEO, will serve as CEO of the combined company.

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ComScore to Acquire Rentrak and Take on Nielsen

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