Conde Nast Editors to Create Articles, Videos for Advertisers

By: Michael Sebastian | Advertising Age

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.

The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands -- is a sea change at Conde Nast. It has so far kept editors at arm's length from advertising content even as competitors like Hearst and Refinery29 have put editorial to work for brands.