'Conscious Commissioning': What The Times Learned From Deep Analysis of Its Journalism

Posted Thursday, January 23, 2020 2:19 pm

Jacob Granger | journalism.co.uk

The Times has reduced its output of generic stories after a long-term, deep analytics project confirmed the obvious: readers value exclusives while barely tweaked press releases fail to engage audiences.

Taneth Evans, head of audience at The Times, spoke about the Content Review project at Hacks/Hackers event in London yesterday (22 January 2020).

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'Conscious Commissioning': What The Times Learned From Deep Analysis of Its Journalism

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