Consolidation Coming in Sunday Magazines

By: Stuart Elliott | New York Times

A MASS-MARKET media category that Madison Avenue has perceived as unchanging for what seems like a month of Sundays is suddenly undergoing a significant makeover.

So many Sundays are germane because the category is nationally distributed newspaper magazines, also known as Sunday supplements. Until a year and a half ago, there were four major publishers in the field, but come January there will be one, the Athlon Media Group.