Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

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By: Katy Bachman | AdWeek

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.

On Wednesday, the Digital Advertising Alliance, representing the nation's largest media and marketing associations, announced mobile principles for behaviorally targeting advertising, the first major step in offering consumers a way to opt-out of targeted ads the same way consumers can now opt-out of online paid messages via the DAA's ad choices program.































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