Community engagement and exposure isn't just about attracting traffic to your website. Increasingly, major media brands are displaying their content directly on social media platforms. Could this strategy also benefit independent community news producers? In Philadelphia, one local publisher is about to find out.
Facebook Instant Articles, launched in May 2015, is a program where a select group of news partners allow the complete text of articles to be displayed directly by Facebook, rather than linking out to their website. This offers the advantage of faster and more reliable performance, especially for mobile users; as well as increased convenience and easier sharing for Facebook users.
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