Could NFTs Help the Media, or Are They Just a Sideshow?

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Over the past several months, technology journalists have had to get used to a new concept: the “non-fungible token,” or NFT, a concept that has been lighting up the cryptocurrency world, as well as art and media. An NFT is a string of code that, once it has been “minted” (generated by a computer) resides on the Ethereum blockchain, a ledger of every transaction since the currency was created.

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