Cox, Creative Loafing Go with Inform

Posted Monday, February 4, 2008 12:00 am

By: E&P Staff Cox Newspapers and Creative Loafing are the latest media companies to use Inform Technologies.

Inform takes editorial content and automatically organizes links to relevant content from the media property's site, archives, and or content from anywhere else on the Web. Inform also creates "topic pages" consisting of links relating to a specific topic, subject, company, person, product, or other entity.

[Media companies] need to attract new unique visitors, create an experience that compels those readers to spend more time consuming more pages, and then turn those page views and time on site into revenue," James Satloff, CEO of Inform, said in a statement.

Other companies that use Inform's technology include WashingtonPost.Newsweek Interactive and The New York Sun.

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Cox, Creative Loafing Go with Inform

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