Cox Media Group Plants $6 Million In Content Farm Skyword

Posted
By: Ingrid Lunden | PaidContent.org

Broadcasting, publishing and marketing group Cox Media Group is putting down some more roots in digital media investments: it has announced an investment of $6 million in Skyword, a content farm, to expand Skyword’s business.

It looks like the investment for Cox, which owns 15 TV and 85 radio affiliate stations in some 22 markets across the U.S., is a strategic one, as it looks to develop more interactive and rich content for its advertisers, particularly on digital platforms as advertising in more traditional media formats like those it operators continues to be face declines as newer forms of media take away the attention of viewers and advertisers. The company reported $1.8 billion in revenue last year.































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