Cox, Scripps, MediaNews Join IAB

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By: Several newspaper groups are among the newest members to join the Interactive Advertising Bureau, an association of companies involved in online advertising.

Among the newest members are Cox Newspapers, E.W. Scripps/Scripps Networks, FT.com (the Financial Times of London), and MediaNews Group Interactive (including the Los Angeles Newspaper Group.

The IAB sets industry standards and best practices, and conducts research on interactive marketing.

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