Publishers are happy to take Facebook’s funding for original video programming, but several existing and potential content partners expressed doubts that the company is committed to short-form shows for the long run.
Facebook is paying for both long- and short-form shows as part of its initiative. With long-form shows, which Facebook would entirely own, Facebook is willing to shell out as much as $250,000 per episode — equaling low-end cable TV budgets.
Comments
No comments on this item Please log in to comment by clicking here