CTW Syndicate Puts a Sales-Related Video On Its Web Site

Posted Wednesday, November 14, 2007 12:00 am

By: Dave Astor Will this be the wave of the future for syndication-related sales?

Dan Dalton, executive vice president of the Content That Works syndicate, is featured in a short video that was posted on CTW's site starting yesterday.

In the video, Dalton offers a suggested approach to how newspaper salespeople can sell ads to accompany bridal content.

CTW distributes print and online bridal content, as well as material covering automotive, employment, health, holidays, home decorating, lawn/garden, and real estate.

When asked about the Web video, Dalton told E&P: "This is the way marketing is going." And he added that "sales is the ability to make somebody else's job easier."

Videos are unusual on syndicate Web sites, though Universal Press does offer brief scenes from a movie to promote "Hollywood Previews Online,". A different film is spotlighted at different times.

Prior to joining CTW in 2004, Dalton's jobs included working as a sales executive at Universal and then as classified automotive sales manager for The Press-Enterprise in Riverside, Calif.

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CTW Syndicate Puts a Sales-Related Video On Its Web Site

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