CTW's Condensed Holiday Pages Attract Last-Minute Ads

Posted Thursday, November 29, 2007 12:00 am

By: E&P Staff The Content That Works syndicate is offering five "Holiday Quick Hits" pages.

"We knew that in each newspaper market there would be a lot of merchants sitting on the fence -- deciding at the last minute to advertise or not," CTW Executive Vice President Dan Dalton told E&P. "So we distilled our four regular holiday special-sections -- collectively called 'Celebrations!' -- into five single-page broadsheets. At the bottom of each page is a space for a banner ad."

Dalton said this "has been a huge hit for us."

The five pages are titled "Celebrations! Holiday Entertaining," "Holiday Decorating," "Holiday Gift Guide," "50 Last-Minute Gifts," and "Tech Gift Guide."

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CTW's Condensed Holiday Pages Attract Last-Minute Ads

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