By: Joseph Lichterman | Nieman Journalism Lab
In the early afternoon of January 27, 2010,
The New York Times’ tech team was ready for breaking news: Apple was set to unveil its long-anticipated tablet computer.
As Steve Jobs prepared to take the stage,
Times tech blogger Nick Bilton was preparing to scour the Internet for information on the yet-to-be-named tablet and feed information to the
Times’ liveblog. The hype was huge, and readers were desperate for information on the tablet — not least its name. George Washington University professor (and frequent Nieman Lab contributor) Nikki Usher describes the scene in her new book,
Making News at The New York Times:
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