Daily Mail, WPP and Snapchat to Launch Native Advertising Agency

Posted Tuesday, June 23, 2015 7:56 am

by: Mark Sweney | The Guardian

The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash in on the rise of native advertising.

The agency will launch in the US first with the expectation it will later roll out to international offices.

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